Hi, I am Adriana Serna Palacios
I work with brands, executives, and organizations to create culturally intelligent storytelling, multilingual marketing strategies, and content experiences that build real connection. Combining over 30 years of experience in communications, healthcare, travel, and digital marketing with the power of AI-driven innovation, I help transform ideas into stories people remember, and communities rally behind.
My Guiding Principles
Culture First
Culture is not a checkbox. It’s the foundation of meaningful communication.
As a bilingual multicultural strategist, I help brands move beyond translation and into true cultural connection. My work focuses on creating messaging, campaigns, and experiences that feel authentic to the communities they serve, because people don’t connect with content that simply speaks their language. They connect with content that understands their lived experience.
Human Innovation
AI is the amplifier. People are the spark.
I believe the future of marketing lives at the intersection of technology and human insight. While AI can accelerate workflows and unlock creativity, the most impactful storytelling still begins with empathy, cultural understanding, and emotional intelligence.
I bridge the gap between emerging technology and deeply human communication, helping brands use AI strategically without losing the authenticity that builds trust and connection.
Powerful Content
Content should do more than fill a feed. It should move your brand forward.
Through ASP Creative Content, I help entrepreneurs, executives, and organizations create strategic, high-impact content ecosystems designed to build visibility, credibility, and connection. From customized content strategies to immersive Content Bootcamps, I help clients capture months of purposeful content in a way that feels aligned, elevated, and sustainable.
The goal isn’t simply to create more content.
It’s to create the right content, with intention, clarity, and strategy behind every story.
What People Are Saying
“I worked closely with Adriana for several years and can confidently say she is one of the most creative and dependable communications professionals I’ve worked with. She has a strong instinct for digital storytelling and consistently creates content that resonates with diverse audiences. She is also an engaging and effective trainer and speaker, with the ability to translate ideas into clear, practical guidance. Highly reliable and organized, she delivers high-quality work on time while pairing creative vision with a strong understanding of strategy, brand voice, and execution.”
Vanessa Ledesma, CEO
Caribbean Hotel and Tourism Association
“Adriana brings together creativity, strategic thinking, integrity and genuine care for people. She helped elevate our digital presence through authentic, engaging communications that strengthened our outreach and deepened our connection with the community. Any organization would be fortunate to have someone of her talent, character and heart.”
Juan del Hierro, Senior Minister
Unity on the Bay
“Adriana is a creative, dependable and highly collaborative marketing professional. She combines thoughtful strategy with practical execution, consistently moving projects from concept to completion. Her work increased engagement, strengthened our messaging and helped us connect more effectively with both existing members and new audiences.”
Jason Weeks, Chief Marketing Officer
Unity on the Bay
“Adriana’s workshop on the cultural impact of advertising campaigns was insightful, engaging and highly valuable to our members’ professional and academic development. Her real world case studies offered practical perspectives on communicating effectively with multicultural audiences. We deeply appreciate her enthusiasm, expertise and commitment to developing the next generation of communications professionals”
Perla I. Dávila Alvarado, Asociación de Publicistas y Relacionistas Universitarios, Universidad de Puerto Rico